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  • POP-ART at the Festival of the Arts

    One of the highlights of springtime in Oklahoma City is the annual Festival of the Arts (April 22-27 in Downtown OKC). Celebrating its 47th birthday this year, the weeklong event attracts all kinds of artists from around the country… and more than one or two spring showers! It’s not uncommon to see umbrellas being carried around, but not umbrellas like these!

    Introducing POP-ART, the brainchild of VI Marketing & Branding and the Arts Council of Oklahoma City. “We were looking for a way to generate interest in our Pop-Ins program as well as support the arts in Oklahoma City,” said Stephanie Halseide, marketing strategist at VI. “This was a natural partnership for us and the response has been fantastic!”

    The SwagExperts at ROBYN were asked to find the perfect umbrellas to become the canvases for these masterpieces. Seven artists were then asked to decorate the umbrellas in any way they saw fit. The results are nothing less than spectacular!

     

    The umbrellas will be hanging in Leadership Square until Saturday before being transported to the Festival Plaza for the Angels & Friends Party on April 23rd. “The Festival of the Arts is our largest fundraiser of the year,” said Miranda Wilson, director of communications at the Arts Council. “It’s a great way to celebrate the arts in Oklahoma City.

    Tickets are still available for the Angels & Friends party for just $50 and the umbrellas are being sold to raise money for the organization, too! They can be purchased through the Arts Council now or at the party Wednesday night.

    “People have been really impressed with the caliber of artists we recruited,” Stephanie said. The POP-ART campaign is an extension of the Pop-Ins umbrella share program VI initiated in 2013. “Most of the major buildings downtown are participating,” she said, “but we would like to get a couple more companies to become sponsors!”

    We'll see YOU at the Festival of the Arts this week!

                       

                       
     

  • Unfriending Facebook

    Unfriending Facebook

    There’s been a lot of talk recently about a new Facebook algorithm that will make posts from companies appear in less than 2% of their fan’s streams. Unless, of course, the company wants to “pay to play” and sponsor the post. In that case, a paid update will appear in the streams of more of the company’s fans.

    ROBYN Promotions has been pretty active on the various social channels the last few years. We have experimented with a variety of tactics to connect with our audience and drive sales. And, while we regularly review the effectiveness of campaigns on different channels, the latest news regarding Facebook made us take a harder, more discerning, look at our social media activity.

    We have never made a sale based solely on our Facebook activity. It was a good way for us to interact with our friends, but it was never an effective channel for us to connect with other marketers (especially in our core business which is developing online company stores). Looking at the number of impressions lately, it’s crystal clear: our message doesn’t fit on Facebook. It wouldn’t make sense for us to pay to promote our posts.

    Does this mean Facebook is a useless platform and we despise it? Of course not. It just isn’t a good fit for ROBYN and the time we’re spending on this platform is taking away from time we could be spending on channels that are effective for our business.

    Armed with this knowledge, we have made a strategic decision to close our Facebook account. No hard feelings, Mark Z. We completely understand the “pay to play” concept and actively invest in marketing on social media channels. This just isn’t the right one for us.

    This, of course, begs the question: What are the right channels for ROBYN Promotions? This blog has been a tremendous way for us to connect with our target market. So is our weekly email (if you don't already get it, click here!). And, we would love to connect with you on these social sites:

     

    Connect with ROBYN on LinkedIn     Connect with ROBYN on Google Plus     Connect with ROBYN on Twitter     Follow ROBYN on YouTube     Connect with ROBYN on Pinterest
     

  • Swingin' a Big Stick

    How does your company celebrate major league achievements? When a department or team overhauls a system, wins a huge contract or cuts significant costs… when they ‘Nock the Cover Off the Ball… How do you recognize those all-stars? If you’re SandRidge Energy, you give ‘em a Big Stick with their names on it!

    SandRidge Bat Award

    “Our CEO, James Bennett, came up with the idea for the award,” says David Kimmel, Director of Communications. “He wanted to recognize extraordinary effort from a team within the company. To note a serious accomplishment that made an enormous impact both financially and operationally.”

    “This was the first year for the award,” David said, “and we honored a group of guys who overhauled our entire operational facilities in the field. From top to bottom, they optimized every inch down to the smallest detail. This is exactly the type of effort the award was designed to recognize.”

    SandRidge Energy award winner

    The communications group tried out various ideas for the award. “We even bought some baseballs and tore the covers off, which just didn’t work,” said David. “Then Becky Duckett, our ROBYN representative, presented the custom baseball bat. It’s not what our CEO was envisioning, but he was blown away with the idea.”

    So was the rest of the company! The ‘Nock the Cover Off the Ball award was given out at the company’s Christmas party in December. Each member of the team received a customized bat and another one is on display in the lobby. “Excitement rippled through the room,” David said. “Within minutes, people were talking about how they could win it next year.”

    baseball bat award

    This is a definitely a win for company morale! “We’re looking for more ways to celebrate success,” David said. “ROBYN has been instrumental in helping us do this.”

    Celebrating excellence is important for every company. ROBYN specializes in developing custom award programs to fit your brand. How can we help YOU knock it out of the park?

     Award Programs

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