• OKC-ing is Believing

    Every brand evolves over time and a city is no different. “Oklahoma City has changed so much in the last few years,” says Tabbi Burwell, Communications Manager for the city’s Convention & Visitor’s Bureau. “It was time to update our branding to reflect who we are today.”

    Working with Ackerman McQueen, the OKC CVB spent months developing a new, creative image to reflect how Oklahoma City has become a premier travel destination for both business and leisure. “After seeing the research, we realized people love OKC after they come and experience  how much there is to see and do here,” Tabbi said. From this, a tagline was born… “OKC-ing is Believing”.

    There is so much to see in Oklahoma City. From the Devon Tower that erupts from the center of downtown to the unique districts emerging across town, the city has become a visual cornucopia. One of the most iconic structures is the new Skydance Bridge that crosses I-40, near the heart of the city. A tribute to the state bird, the Scissortail Flycatcher, the sculpture resembles the letter “K”, making it the perfect focal point for the new logo.

    New OKC CVB logo 

    Before introducing the revitalized brand to the public, the OKC CVB marketing team wanted to give their industry the first look… and they wanted to do it in style, starting with the invitation to a launch party at Vast (one of OKC’s premier restaurants located on the 50th floor of the Devon Tower with a commanding view of the city).

    “We turned to ROBYN and asked ‘What can we do that’s really cool?’" said Tabbi. Playing on the #SeeOKC component of the campaign, the SwagExperts developed an invitation that featured the Oklahoma City skyline printed on the lenses of sunglasses with the new hashtag imprinted on one arm of the shades. The sunglasses were sent in clear mailing tubes with an invitation designed in-house by the OKC CVB.custom imprinted sunglass lensesOKC CVB Custom Invitations

     “We started seeing pictures on Instagram and Twitter immediately,” said Tabbi. “We had been using the hashtag #VisitOKC, but no one else was. The new #SeeOKC has already taken off and it fits all the different things we’re doing much better.”

    The launch party was a tremendous success. Over 150 professionals from local businesses and media celebrated a city on the rise and the new look of the OKC CVB. “The hashtag blew up on social media the night of the event!” Tabbi said. “People were raving about the new logo and the cool swag.”

    “We want to stay engaged with our local audience. When they invite friends and family to visit, it reinforces our message that OKC is a destination location,” said Tabbi. “We have a great quality of life here.”

    The “OKC-ing is Believing” campaign has been successful nationally as well with write-ups in several travel and meeting planner magazines, newspapers and travel websites. For Oklahoma City, the future's so bright, they gotta' wear shades!

  • Jumping back into school

    As the dog days of summer draw to an end, kids across the country are dragging themselves back to school only to find they aren’t as sharp as they were when school let out in May. Not the 1,300 kids across central Oklahoma who attended the YMCA's Summer Camp Program!

    “When the kids leave school, they suffer from summer learning loss,” says Candice Hillenbrand, Associate Director of Financial Development for the YMCA of Greater Oklahoma City. “Our goal was to keep them reading daily all summer long and to make sure they were getting plenty of exercise… and to make it fun!”

     YMCA Summer Camp

    The YMCA challenged their summer camp kids and families to be a part of the Sugar-Free Summer Program. The program encouraged kids to read, exercise and drink adequate amounts of water while at the summer camps. “Every child had the opportunity to participate,” Candice said. “They signed a pledge at the beginning of summer and then received an official postcard in the mail.”

    The campers worked with the counselors on math skills and nutrition lessons as well as group activities that kept them on track. As the groups reached specific benchmarks, they were given rewards like jump ropesbookmarks and backpacks featuring the YMCA logo. And, at the end of the program, the campers received a YMCA dog tag.

    “We’ve seen how the kids love these simple things,” said Candice, “and it helps to encourage them to adopt a healthy lifestyle. It’s a small part of a bigger picture for the Y.”

    The YMCA plays an important role in helping kids and parents think about exercise, reading and interpersonal skills. The SwagExperts at ROBYN are proud to play a part in finding creative ways for the YMCA to reinforce their fantastic brand.

  • How Safety Got Its Swagger

    “Rise early, work hard, strike oil.”

    That’s what J. Paul Getty, founder of Getty Oil, said was his formula for success. It’s hard to argue with that. Heck, it made him a billionaire. Today, oil producers focus on more than just profits, though. They are focused on safety.

    “Safety is more prominent than ever in our culture,” says Brad Minick, Operations Manager for Nomac Drilling, LLC. “While it can save the company money, the main thing is that we care about our people. We want our guys to go home to their families.” And, Nomac is going all out  to encourage and celebrate safety on their rigs.

    Rig 11 crew

    Recently, Rig 11 achieved a new milestone. “They went six years without a Recordable,” said Brad. “That’s the best record Nomac has ever had.” According to OSHA guidelines, a “recordable” is any injury that causes medical treatment beyond first aid, including death. Six years without any missed days due to injury in your office might not be a big deal, but when an oil rig crew goes that long, it’s cause for a celebration!

    Rig 11 celebration

    To get the party started, Nomac treated the crew and their families to a special dinner at the world-renowned Cattlemen’s Steakhouse in Oklahoma City’s historical Stockyards City. After a few words from Nomac’s president, Jay Minmier, and other senior managers, the company took the opportunity to show the crew how important safety is to them.

    “The guys received bonus checks based on their years of service, but they also got all kinds of cool gear like camping chairs and speakers,” said Brad. “They love that kind of stuff and respond really well to it.”

    Nomac Safety Rewards

    The Health, Safety and Environment (HSE) specialists at Nomac worked with the SwagExperts at ROBYN to develop an employee recognition program filled with an incredible assortment of branded gear to give to the crew as a token of the company’s appreciation. From caps and jackets to Bluetooth speakers and camping chairs, there was something for everyone.

    Studies show that companies with a “recognition-rich culture” have a 31% lower voluntary turnover rate. Keeping good employees on the job keeps the work environment running smoothly. While we can’t guarantee to keep your office accident free for six years like Nomac’s Rig 11, working with ROBYN to develop an employee recognition program is certainly a step in the right direction. Give us a shout. Let’s work together to fuel your profits!

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