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  • How Safety Got Its Swagger

    “Rise early, work hard, strike oil.”

    That’s what J. Paul Getty, founder of Getty Oil, said was his formula for success. It’s hard to argue with that. Heck, it made him a billionaire. Today, oil producers focus on more than just profits, though. They are focused on safety.

    “Safety is more prominent than ever in our culture,” says Brad Minick, Operations Manager for Nomac Drilling, LLC. “While it can save the company money, the main thing is that we care about our people. We want our guys to go home to their families.” And, Nomac is going all out  to encourage and celebrate safety on their rigs.

    Rig 11 crew

    Recently, Rig 11 achieved a new milestone. “They went six years without a Recordable,” said Brad. “That’s the best record Nomac has ever had.” According to OSHA guidelines, a “recordable” is any injury that causes medical treatment beyond first aid, including death. Six years without any missed days due to injury in your office might not be a big deal, but when an oil rig crew goes that long, it’s cause for a celebration!

    Rig 11 celebration

    To get the party started, Nomac treated the crew and their families to a special dinner at the world-renowned Cattlemen’s Steakhouse in Oklahoma City’s historical Stockyards City. After a few words from Nomac’s president, Jay Minmier, and other senior managers, the company took the opportunity to show the crew how important safety is to them.

    “The guys received bonus checks based on their years of service, but they also got all kinds of cool gear like camping chairs and speakers,” said Brad. “They love that kind of stuff and respond really well to it.”

    Nomac Safety Rewards

    The Health, Safety and Environment (HSE) specialists at Nomac worked with the SwagExperts at ROBYN to develop an employee recognition program filled with an incredible assortment of branded gear to give to the crew as a token of the company’s appreciation. From caps and jackets to Bluetooth speakers and camping chairs, there was something for everyone.

    Studies show that companies with a “recognition-rich culture” have a 31% lower voluntary turnover rate. Keeping good employees on the job keeps the work environment running smoothly. While we can’t guarantee to keep your office accident free for six years like Nomac’s Rig 11, working with ROBYN to develop an employee recognition program is certainly a step in the right direction. Give us a shout. Let’s work together to fuel your profits!

  • Do You Wanna’ Build a Snow… Cone?

    Elsa, Anna, Kristoff and Olaf… It’s hard to get much better marketing partners than the stars of Disney’s record-setting animated film, Frozen. The savvy marketers at City National Bank and Trust set records of their own when they opted to sponsor the screening of Frozen for the City of Lawton’s “Movie in the Park”.

    “The Parks & Recreation Department hosts the movies in the park every few weeks during early summer and in the fall,” said Krystal Johnson, Marketing Specialist. “We usually sponsor one during each season, but we’ve never seen anything like this!”

    Frozen movie in the park

    While attendance for the movies is typically around 250, the event planners expected this movie to attract 1,000 attendees. Surprise, surprise… Over 3,000 people came to enjoy the free movie on a beautiful summer evening. “We had no idea it would be this popular,” Krystal said. “It tripled the previous record!”

    Being involved in the community by sponsoring a movie like Frozen is a great strategy for gaining name recognition. Serving free snow cones in branded glow-in-the-dark cups from ROBYN was pure genius. “We’ve done snow cones at events in the past and it’s always a hit, “ said Krystal. “When we cleaned up at the end of the night, we only found one cup left behind.” Now, that’s the sign of great swag!

    Glow-in-the-dark cups

    City National Bank also provided face painting for the kids and brought in two dance troupes to entertain the crowd before sunset. “Everything about this event was focused on families and people really appreciated it,” said Krystal.

    The marketing team developed a multi-faceted  campaign to promote the event that included  flyers for students at all the local elementary schools to take home just days before school let out for summer, banners and flyers in the local bank branches and promotions on several different social media channels. Plus, they held a bicycle give-away contest with the winner being announced just before the movie started.

    Not only did City National Bank earn a great deal of name recognition for sponsoring such a popular movie, but they also created thousands of family memories that will always be remembered… and their brand was a part of it.

  • The Sweet Taste of Success

    Each year, around the middle of April, the air in Oklahoma City gets heavy… the wind changes direction… and a wave of anticipation spreads across the state. Oh, it’s not because of a tornado! It’s the excitement building for the AMAOKC’s annual Excellence in Marketing Awards, aka: The Marketini.

    “The Marketini is more than just an awards program,” said Kevin Jessop, organizer of this year’s event. “It’s really a celebration of good marketing. As long as we’re going to celebrate, we thought we should make it a party. And, what’s better than an 80s theme for a party?!”

    Chocolate embossed cd

    Now in its third year, the AMAOKC has used creative themes to make each Marketini unique and meaningful. The first year was a salute to the chapter’s 50th anniversary with a nod to the Mad Men era. The next year, the chapter looked forward 50 years to a Brave New World. And now… the 80s?!

    “Marketing in the 80s was bold and creative,” says Kevin. “Companies shifted from focusing on the function of a product or service to a more psychological approach: Look who you can be! The 80s were a pioneering time in music and fashion (dudes were wearing pink suits!). It was all about expressing yourself as a person and marketers tapped into this vein like never before."

    That, and it was a great idea for a party!

           

    Let’s not forget, though, that the Marketini is held each year to recognize the efforts of great marketers. “We had a record number of entries this year,” Kevin said, “with a lot of new companies. And, everyone has really stepped up their game! They made it tough for the judges to pick the winners this year. I can’t wait to see what happens next year!”


    The crew from VI Marketing & Branding, dressed up as the
    characters from Caddyshack, took home the top prize.

    Of course, every great party has music to set the mood, and the Marketini was no exception. The SwagExperts at ROBYN Promotions teamed up with Loose Lid Creative to design the music-themed invitations: a chocolate cd embossed with the event name in a cd jewel box with liner notes as the actual invitation. And, it all looked like it was straight from MTV circa 1985. “The chocolate cd’s completely fit the vibe!” Kevin says.

    Custom Invitation

    So, now you’re probably craving some sweet 80s ear candy to feel the Marketini vibe. No problem. The organizers of the event also created a Marketini 2014 playlist on Spotify. Your totally tubular, pool-side party playlist goes from a-ha to ZZ Top (and everything in between)!

    The AMAOKC is wrapping up their fiscal year on a high note with ROBYN's CEO and Chief Branding Officer, Bobby Lehew presenting "Lost on LinkedIn?". This is a first ever luncheon/lab where everyone is encouraged to bring a laptop

    "Join us Thursday, June 12th, for this very special meeting where we’ll demystify LinkedIn and thereby boost your business and your career for a rocket-fueled future."

    Come as a LinkedIn newbie, leave as a networking powerhouse!


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