Blog

  • Unfriending Facebook

    Unfriending Facebook

    There’s been a lot of talk recently about a new Facebook algorithm that will make posts from companies appear in less than 2% of their fan’s streams. Unless, of course, the company wants to “pay to play” and sponsor the post. In that case, a paid update will appear in the streams of more of the company’s fans.

    ROBYN Promotions has been pretty active on the various social channels the last few years. We have experimented with a variety of tactics to connect with our audience and drive sales. And, while we regularly review the effectiveness of campaigns on different channels, the latest news regarding Facebook made us take a harder, more discerning, look at our social media activity.

    We have never made a sale based solely on our Facebook activity. It was a good way for us to interact with our friends, but it was never an effective channel for us to connect with other marketers (especially in our core business which is developing online company stores). Looking at the number of impressions lately, it’s crystal clear: our message doesn’t fit on Facebook. It wouldn’t make sense for us to pay to promote our posts.

    Does this mean Facebook is a useless platform and we despise it? Of course not. It just isn’t a good fit for ROBYN and the time we’re spending on this platform is taking away from time we could be spending on channels that are effective for our business.

    Armed with this knowledge, we have made a strategic decision to close our Facebook account. No hard feelings, Mark Z. We completely understand the “pay to play” concept and actively invest in marketing on social media channels. This just isn’t the right one for us.

    This, of course, begs the question: What are the right channels for ROBYN Promotions? This blog has been a tremendous way for us to connect with our target market. So is our weekly email (if you don't already get it, click here!). And, we would love to connect with you on these social sites:

     

    Connect with ROBYN on LinkedIn     Connect with ROBYN on Google Plus     Connect with ROBYN on Twitter     Follow ROBYN on YouTube     Connect with ROBYN on Pinterest
     

  • Swingin' a Big Stick

    How does your company celebrate major league achievements? When a department or team overhauls a system, wins a huge contract or cuts significant costs… when they ‘Nock the Cover Off the Ball… How do you recognize those all-stars? If you’re SandRidge Energy, you give ‘em a Big Stick with their names on it!

    SandRidge Bat Award

    “Our CEO, James Bennett, came up with the idea for the award,” says David Kimmel, Director of Communications. “He wanted to recognize extraordinary effort from a team within the company. To note a serious accomplishment that made an enormous impact both financially and operationally.”

    “This was the first year for the award,” David said, “and we honored a group of guys who overhauled our entire operational facilities in the field. From top to bottom, they optimized every inch down to the smallest detail. This is exactly the type of effort the award was designed to recognize.”

    SandRidge Energy award winner

    The communications group tried out various ideas for the award. “We even bought some baseballs and tore the covers off, which just didn’t work,” said David. “Then Becky Duckett, our ROBYN representative, presented the custom baseball bat. It’s not what our CEO was envisioning, but he was blown away with the idea.”

    So was the rest of the company! The ‘Nock the Cover Off the Ball award was given out at the company’s Christmas party in December. Each member of the team received a customized bat and another one is on display in the lobby. “Excitement rippled through the room,” David said. “Within minutes, people were talking about how they could win it next year.”

    baseball bat award

    This is a definitely a win for company morale! “We’re looking for more ways to celebrate success,” David said. “ROBYN has been instrumental in helping us do this.”

    Celebrating excellence is important for every company. ROBYN specializes in developing custom award programs to fit your brand. How can we help YOU knock it out of the park?

     Award Programs

  • Delivering Happiness

    When you think about “delivering happiness”, a financial institution probably isn’t the first thing on your mind. There’s at least one credit union, though, that has taken the DH message to heart. Meet GTE Financial, a phenomenal credit union in Florida with 498 employees in 22 locations that embraces this message from the top brass down.

    “We invest our passion daily to deliver a remarkable experience to both our members and fellow co-workers,” says Cindy Zapico, Talent Representative. “It is only natural for us to feel pride in our work and want to share our brand with the community.

    GTE Financial’s passion appears to be working, too! In 2013, the company was named one of the “Best Places to Work” and “Healthiest Employers” by the Tampa Bay Business Journal. They also launched an online company store and, true to their style, they brought the happiness.

     GT e-store

    “The GTeStore provides every employee an opportunity to wear their pride on their sleeves (literally),” said Cindy. To introduce them to the new company store, employees were given a generous credit to purchase branded clothing of their choice. “Our employees were thrilled. We knew they would want to showcase their GTE Financial pride!”

    The new branded gear was worn by many of these folks at the all-employee “Delivering Happiness” event the company sponsored last month. Featuring presentations from Jenn Lim (CEO and Chief Happiness Officer at Delivering Happiness) and Erik Wahl (an incredibly motivating speaker and artist), the day was focused on bringing happiness to the customer, which starts with happy employees. By the looks of their hashtag, #GTEhappy, it was truly successful.

    Deliverying Happiness

    “It was exciting to see our employees wearing their new branded apparel at the event,” Cindy said. “Everyone loves the products and services that ROBYN Promotions has provided us, including the creative consultation we received from the very beginning.”

    “Our desired outcome for every company store is to make a complex ordering process simple and fun!" said Bobby Lehew, CEO at Robyn. "We start by alleviating the organization’s primary pain points then we improve the customer’s store experience based on our cumulative 22 years of managing stores."

    "Every aspect of the process is carefully constructed based on the requirements of each company’s brand," he continued. "From hand-picked merchandise via SwagExpert, to designing a store that reflects a company’s culture, to launching the e-store in a way that brings surprise and delight to each user. GTE is an exceptional company and we are proud to have played a small part in bringing a smile to their 'happiness' experience."

    “GTE Financial’s unique and innovative brand continues to grow strong,” said Cindy. Next year, the company will be celebrating their 80th year in business. We can’t wait to see how they deliver happiness then!

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