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  • Related Products: Using a Company Store to Compliment Your Efforts

    Often times, B2C products and services push B2B providers to step-up their game. When it comes to online company stores, we call this the "Amazon Effect". Visitors to the company stores we build have expectations that are beyond the typical cookie cutter company store. They want the look, feel and functionality of their favorite online retailers. So do we!

    One tool B2C retailers utilize is the "Related Products" feature. In fact, we have put it to work on the Art of Manliness store. Let's say you have fallen in love the AoM Safety Razor (and, really, who wouldn't?) so you add it to your cart.

    custom company store

    When you go to check out, you are shown several other products related in some way to the safety razor you selected.

     suggested products

    This is a fantastic way for retailers to increase sales to their customers. In this case, it may be replacement blades for the razor or a badger shaving brush, a shaving bowl and shaving soap to complete the set. Not only does this help the retailer, but it might also help the customer by reminding her about what goes with this razor.

    This same feature can be a lifesaver for your online company store, too!

     

    Let's say your office in Dubuque is participating in a local Chamber of Commerce event and needs a branded table cover for their booth. The local rep goes to the company store, finds the table cover and adds it to his cart. As he prepares to check out, the store realizes this might be for an event, so it displays items that are associated with events: branded tote bags, pens and golf shirts

    Branded tote bags and pens? Of course! Instead of racing around at the last minute to try to locate something to give booth visitors (which usually ends up being unbranded pieces of candy that are eaten, discarded and forgotten), your rep is reminded to order some products with your logo.  And, since each tote bag gets an average of 6,000 impressions, he just increased the usefulness of this event for your brand exponentially. This simple feature just saved the event!

    Talk to the SwagExperts at ROBYN about other ways to take your company store to the next level.

     

  • Branded Gear for a Special Ski Camp

    What do you call 20 teenagers sliding down a mountain on tubes that have been linked together… hooting, hollering, laughing and shooting video? NORMAL!

    And the Cavett Kids Foundation wouldn’t have it any other way.

    Tubing in style
     

    “Each of our camps focuses on a childhood illness,” says Camp Director, Todd Bridgewater. “Our Ski Camp tends to serve cancer patients (lymphoma, leukemia, sarcoma, tumors, etc.). Some of our campers are survivors, some are going through treatment now. The main thing is that they are going through this together.”

    Branded ski gear

    The 20 Ski Campers (13 new and 7 returning) were joined Danny Cavett (the founder), a chef, a doctor, three RNs, 10 counselors and three junior counselors for the 7-day trip to Winter Park, CO (where the National Sports Center for the Disabled is located). And, they had fun. A lot of fun! But each evening, after a day of skiing, the real work began.

    After dinner, the campers spend some time writing thank you notes to the folks who made the trip possible for them before they are introduced to “Danny’s Challenge”, where they are given encouragement and leadership from Danny Cavett. And then, the adults are kicked out of the room so the campers can have Group Time.

    “This is an opportunity for the kids to speak freely with each other,” Todd said. “Nothing said in the room leaves the room, which creates a strong trust factor between the kids. Whether it’s about school, family life, survivor’s guilt… no topic is off limits. There’s a much deeper level of life and understanding with these kids that some other children don’t yet have.”

    comfy branded gear

    “We’ve been supporters of Camp Cavett for several years, but this is the first time I’ve participated as a counselor,” said Bobby Lehew, Chief Branding Officer at ROBYN. “The most important thing I learned is that these kids had much more to teach me than I had to teach them. For some, it was the first time they had been around other kids with cancer, so this was an opportunity for empathy and sharing, but also, to just live a full life as a kid.”

    “They are seeking a place to be normal,” said Todd. “And Camp Cavett is that place.”

    For over 30 years, Danny Cavett has been bringing groups of seriously ill children to the mountains for spring break. His act of kindness has grown into the Cavett Kids Foundation, an organization focused on easing the lives of children with a variety of life-threatening illnesses. With five camps each year plus a Diversionary Play program to help kids going through treatment, the Cavett Kids Foundation truly lives their mission:

     Camp Cavett Mission

    Camp Cavett holds a special place in the heart of ROBYN Promotions. This year ROBYN outfitted the campers with ski jacketshoodiesscarvesglovesslouch beanies and warm-up pants… all branded with the Cavett Kids Foundation logo.

    “It was great having all our kids wearing the same thing,” said Todd. “Everyone could tell we were together and it was really easy to spot them on the slopes!”

    Plus, they looked awesome!

    Jackets with group logo

    The Cavett Kids Foundation does not charge the patients or their families for any of their programs. Instead, they rely on generous donations, both cash and in-kind, from companies and individuals who want to make a difference in these children’s lives. ROBYN Promotions is proud to support their efforts. You can help, too!

  • The 5W’s of a Company Store Order

    One of the less obvious benefits of an online company store program is how it tracks usage. Much like a reporter digging into a story to find all the facts, custom order fields can be used to gather and organize important details about how your marketing materials are being implemented.

    Beyond the tracking information and the real-time inventory, ROBYN also provides detailed monthly reports… customized to include the information you need. Like what? Glad you asked!

    Who

    It’s easy to track who placed an order, but sometimes it’s important to know who authorized the purchase. Or to whom it was shipped. Or which division should be billed for it.

    What

    Not just what was ordered, but what was its purpose? Personal use? Tradeshow give-away? Client gift?

    When

    While standard reports may show when an order was placed, a custom order field can tell ROBYN’s shipping department the date the items need to reach their destination. This is critical information for event-based materials!

    Where

    A shipping address will get your package to the right company, but a custom order field can ensure sure your materials make it the right room for your presentation:

    Please deliver to Building 3, First Floor, Conference Room A

    Why

    When it comes to details, why may be the most important one to capture. It can clarify the difference between marketing efforts and client gifts… or any other reason branded gear is being used.

    From drop-downs with pre-defined options to radio buttons and check boxes to open text fields, the custom order fields provide many ways for you to better understand how your marketing materials are being implemented. And, because these inputs are captured in your custom monthly reporting, it’s easy to account for the usage.

     

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