With global warming and rising energy costs, environmental issues are at the forefront for many consumers. This means it’s time to go green with your promotions! 
Want proof? Global Market Insite, a research firm, recently found that 42% of Americans are willing to spend more money on products labeled environmentally friendly or organic. And, according to the Natural Marketing Institute, more than 70% of consumers are more likely to buy products/services from companies they know are mindful of the environment.
Here are a few ideas…
Live tree seedlings send a message of renewal, growth, longevity and strength. Want to illustrate your company’s creativity? Try this imprint on the package: “Ideas That Take Root.” Want to announce your organization’s anniversary? “10 Years in Business and Still Growing!”
Highlight your brand or message with Biodegradable Bookmarks and information cards that bloom (grow) when planted. Detachable business cards or coupons can be kept for long-term reference or to drive sales.
Make a point with pencils made of recycled materials such as post-consumer currency, peanut shells, or even denim. (Ask ROBYN about pencils in fun shapes like dollar signs and stars – perfect for raising awareness in schools.)
Be a walking billboard. Outfit your staff in organic or recycled cotton and show off your social consciousness.
Use Recycled Paper for business cards, notepads, and envelopes to set an eco-friendly first impression.
Want more suggestions for demonstrating your company’s concern for the environment? ROBYN can help – with cause-related marketing campaigns, special occasions (e.g., America Recycles Day on November 15), and ongoing promotional programs. Give us a call at (877) 211-9711 or email
Posted on
Monday, July 21, 2008
by Bobby Lehew