Have you ever thought about the role color plays in the corporate world? Dark brown says UPS. Robin’s-egg blue says Tiffany. With help from ROBYN, you can use your corporate color to promote your organization with promotional products.

Set employees straight. When it comes to educating employees on how to use your corporate color, awareness is half the battle. ROBYN can help you launch an internal color campaign with weekly desk accessories customized with the PMS or four-color process match of your corporate colors. The key: every time a product is presented, you have to include a rule about how the colors are to be used and spell out what the colors mean in terms of your brand.

Dress ‘em in your special shade. Imagine your sales team or front-line personnel in uniforms in your corporate color. Forget having your color as just part of the imprint – this way your staff will be much easier to recognize on a trade-show floor, at special events or in a retail setting. 

Saturate! How about a quarterly mailing that includes a small gift in your corporate colors? A magnet. Pen. Pocket-sized calendar. It doesn’t have to cost a fortune. And the more of your brand color that you place in customers’ hands…  the more you increase the likelihood of creating a powerful association that is distinctly your company’s. 

Splash it around. When it’s time to order supplies, ask if the item is available in (or can be customized with) your corporate color. Ok, so it might cost a bit more moolah. But consider how powerful a picture you’ll paint of your brand if every time employees reach for staplers or coffee cups, or step across a welcome mat in your lobby, or move their mouse across a mouse pad, they are reminded of the amazing organization they work for… 

Want to chat more about color or a company store? Give ROBYN a call at (877) 211-9711 or e-mail info@robynpromo.com.