It takes over 1.6 million yards of brown cloth and 175,000 miles of brown thread to outfit UPS’s 84,000 drivers worldwide. That’s a lot of thread…and a lot of brand mileage!

Not sure how to choose corporate apparel that gives you the right image? Use these quick tips to help guide you:

1. Let fabric play a role. Denim work shirts make sense for a rugged construction company. A fine-gauge cotton sweater fits the image of a bank. T-shirts reflect a youth-oriented, active organization.
2. Step-and-repeat patterns. Try this on ties, scarves and other accessories. You’ll create visual interest by drawing attention and long-term recall by reinforcing memory of your corporate brand!
3. Choose decorating techniques carefully. Is your corporate brand upscale? Opt for embroidery over screen-printing. Does your image ooze glamour? Go with glitter inks. (Whatever your image, ROBYN has decorating ideas, just ask.)
4. Build recognition through consistency. Try a campaign: distribute a t-shirt one week, then a cap, then a coordinating scarf. The more types of garments that your logo appears on, the more exposure it’ll receive. This is a great technique before a fundraising event like a walkathon or a large gathering (e.g., a convention/trade show).

Want ROBYN to “dress” your corporate brand for apparel success? We’ll find the styles, fabrics and imprinting methods that best represent you. Best of all, our virtual company stores offer an easy solution to manage your apparel for all of your colleagues.

Contact Robyn today and get your own online company store.