Trade Shows: Love 'Em or Leave 'Em

Gearing up for a trade show is a lot of work…which, consequently, requires a lot of time and planning. There are so many things to consider and arrangements to be made. Have you done the proper pre-show mailing(s)?  Do you have a functional exhibit/booth? What will drive traffic your way? Do you have a useful “giveaway”.  How will you qualify your leads? And then there is follow up. The list goes on and on. Where do you turn for help? Amcat and USA Digital Communications turned to Robyn. Oh, they already had their display. However, they were looking for ideas to attract traffic and qualify leads. Robyn provided several options and they chose to go the “high tech” route. Robyn located an acrylic chest to display grand prizes in and assisted in mailing out bogus keys to the chest, along with a few “winning” keys. Robyn dressed their folks up in some classy Ping polo shirts and made sure everything arrived in time. We even came up with a light up bouncing ball that makes noise so it would grab potential on-lookers attention. With help like that, you should love trade shows and the potential business they can bring….not abandon them.

Contact Robyn to learn more about what services we can provide.

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