Each January, the Oklahoma City chapter of the American Marketing Association kicks off the new year with a meeting focused on helping their members improve some aspect of their business in the year ahead. It’s a perfect fit for this time of resolutions and self-improvement. In 2013, however, the chapter really stepped it up by bringing in Paul Roetzer, CEO of PR 20/20 and author of The Marketing Agency Blueprint, for a half-day seminar.

“What's the best way to get a bunch of busy marketers to a Halloween themed party?” asked Kevin Jessop, president of the AMAOKC. “Send them an insanely spooky and creative invitation! And, with ROBYN’s help, that's exactly what we did.”

When it comes to planning, promoting and pulling off a stellar event, it’s hard to beat a bunch of top-notch marketers. However, even the savviest marketing professionals have a go-to company waiting in the wings that can help them create enough buzz to shake a city. The Oklahoma City chapter of the American Marketing Association turned 50 this year, meaning it was established in 1962… The Mad Men era.

Direct mail is boring, wasteful and worthless, right? WRONG! When done well, direct mail campaigns can create magic.