Life moves fast, and in the Digital Age, business moves even faster. Smart marketers know they need an organized, managed system for keeping collateral ready to use at the click of a button. They need an online company store.

Deciding to build an e-commerce store to manage all your marketing materials is an easy one to make. Figuring out “where do we go from here?” is the daunting part! Fortunately, the ROBYN Company Store Solution pairs our clients with one of our store specialists to walk through the entire process, from selecting products that “define your core” to designing the features and interface of the store to launching it to your team and generating traffic.

Whether your team calls it “the pit”, “the cage” or even “the dungeon”, it’s the place where you store your marketing materials – you know, the catalogs, brochures, sell sheets, branded clothes, tradeshow give-away items – the stuff you sweated over to create, the premium promo items you hid so you would have them when you needed them, your top-of-the-line tradeshow booth. All of it shoved into corners, left unaccounted for… and under-utilized. And that’s the problem.

Today’s marketers are smart, forward-thinking problem-solvers who have a firm grasp of how to manage your brand and its digital properties. From creating compelling blog posts and eye-catching slide presentations to interacting with clients and prospects in all the right social media channels, these professionals are adept at making real magic happen for your brand. The last thing you want to do is saddle them with the task of managing your physical assets, too!

Mark Twain once said, “Most people use statistics the way a drunkard uses a lamp post… more for support than illumination.” While there is a great deal of truth in this statement, the ROBYN Company Store Solution provides insightful ways to measure visitors’ behaviors to help you best serve them and your brand.   In addition to the custom reporting capabilities the ROBYN platform supports, this solution is also compatible with Google Analytics. What does this mean to you?

Sometimes, companies are hesitant to consider an online company store because they don’t want to tie up their money in inventory that could take months to actually use. While these smart marketers can see the benefits of the store (control of the brand, ease of management, multiple ways for visitors to purchase products, reporting capabilities, managed warehousing and shipping, etc.), they hesitate at the thought of purchasing quantities of product up front. Enter ROBYN’s “Promo On-Demand” Compa...

An online company store provides companies with a fantastic way to control their brand: branded promotional products produced in the right colors with the right logos, printed collateral is high-quality (not straight off a 5-year-old inkjet printer) and forms are all up-to-date. But, there is another area of control that is often over-looked, but is extremely valuable... Control over what different types of visitors see.

The more custom online company stores ROBYN Promotions builds, the more variety we see in how our clients are using their stores to meet their unique needs. And, with new features being unveiled on a monthly basis, it is exciting to see how we are able to provide so many different configurations! ROBYN recently launched a company store for a client who was looking for a way to meet the demands for promotional items by its salespeople, but who didn’t want to burden a valuable employee with managi...

Reporting is one of the most critical aspects of calculating your return on your investment as well as keeping your vendor accountable. Most stores provide monthly or at least quarterly reporting for the activity on the store. Select the type of reports you think you might need most:  Item summary report (summarizes each item) Item detail report (shows how it was purchased, dropped from cart, etc.) Inventory report (basic reconciliation) Inventory change log (changes made to inventory beyon...

  As one of the largest privately held financial institutions in the U.S., it’s encouraging to see MidFirst Bank strongly embrace the initiative to "Go Green". Many financial institutions offer services such as eStatements and Online Banking. MidFirst is working to conserve natural resources in the way they do business as well, though.