Pink is the New Black

True, pink is top of mind right now since October is Breast Cancer Awareness Month. But pink promotional products make sense year round. At ROBYN’s last count, there were 10,000+ pink items in the marketplace. So if you’re dismissing them, you’re missing a huge marketing opportunity. Ouch!

Your female customers and prospects have powerful pocketbooks. Here are a few ideas that would position you well with this important demographic.

Pink up the bottom line. You watch TV, right? Surely you’ve seen that banks, investment companies, etc. are vying for the female mindshare. You can reach out to this audience with pink products like the traditional piggy bank or a rosy-hued calculator that tie into money-focused promotions.

Appeal to multi-taskers. How about pink juggling balls or hackey sacks to recognize the abilities and hectic schedules of today’s women? Even better, forget the traditional pink makeup bag -- offer a pink multi-tool pocket knife as a gift-with-purchase. (Trust ROBYN on this. You’ll set your company apart as a forward-thinking entity.)

Break the glass ceiling. Many sectors that traditionally sought male attention (e.g., automotive, hardware and equipment manufacturers) now realize the importance of the female market. If that’s your company, welcome women to your stores and services with incentives with a distinctively female twist. You might not know this, but there are now pink, imprintable tools on the market, as well as pink golf accessories (tees, bags, the works).  

Pink is health. Pink does more than connote femininity. Use pink products to promote messages of well-being, fitness and heart health. If you want to communicate a message of quality medical care and taking care of oneself, for instance, offer items like pink first-aid kits or sweatbands or slide-guides with nutritional tips.

Like the concept? Let’s talk pink! Give ROBYN a call at (877) 211-9711 or e-mail us here.