Smart marketers know that the best way to drive your message home is to make it stick with your target market. And, when your target audience is 5 and under, nothing sticks like a Big Bird sticker!   “The kids are BIG fans of the decals,” said Chase Harvick, Communications Coordinator for OETA, The Oklahoma PBS affiliate.

Being hit with a freak ice storm in the middle of April might make it hard to remember that it’s actually spring. However, the sun is out today, the ice is long gone and the ‘Boys of Summer’ are taking over The Brick tonight for their first home game of the season. That’s right, baseball season is upon us, but the RedHawks game is just one part of the evening’s festivities!

  Whether your marketing closet is hidden in the darkest recesses of the warehouse or served up to you online via an online company store, having the right products at your fingertips is essential. Business moves quickly. You have to be faster.

March Madness is upon us… Alley-Oops, charity stripes, Cinderella stories and more. College basketball. It’s hard to resist this kind of excitement, and the smart marketers at Southern Nazarene University are capturing some of the buzz with their own “rock”.

No… Not “Oh, Hai!”. This is about OHAI – The Oklahoma Healthy Aging Initiative from the Donald W. Reynolds Department of Geriatric Medicine at The University of Oklahoma Health Sciences Center.

When it comes to getting a company’s name in front of the “right” person every day for an entire year, leave it to the award-winning marketing team at Express Employment Professionals to find a way. Calendars.Yep… You’ve done them and you’ve received them. Year after year, they continue to be one of the best-selling self-promotion items across the country, and do you know why?

Monday is going to be a big day on the campus of Oklahoma Christian University… and not just because classes begin. The 63-year-old school is inaugurating their seventh president, Dr. John deSteiguer, which calls for a weeklong celebration that includes breakfast, brunch, lunch and tea… a Ping-Pong tournament… a concert… and M&Ms!

Remember the ads for Sea Monkeys shown in the back of comic books when you were a kid? Did you ever order any? I did!

ROBYN Promotions has access to over 700,000 products that are produced by thousands of suppliers both domestically and overseas… How on Earth do orders make it from our clients’ desks, through multiple systems and back to their dock exactly the way they are supposed to be? “It all comes down to relationships,” says Becky Shultz, Production Manager at ROBYN. “We use many of the same suppliers over and over because they take care of us and they work to make things right… Just like we do for our cu...

  “I need something for our big event next month. What do you suggest?” While most promotional products companies will immediately start showing the newest coffee mug or latest style of pen, the creative marketers at ROBYN stop to ask a few questions first. What is your objective?

Competition is tough in every industry, and finding the talent to keep a company competitive is an ongoing challenge. Each year, SandRidge Energy visits college campuses across Oklahoma and neighboring states in search of the brightest minds to help fuel their future.   Each spring and fall, the SandRidge recruiters hit the road to attend career fairs at universities throughout the region to talk with students majoring in engineering, IT, accounting and other business specialties ...

The Oklahoma City chapter of the American Marketing Association is proud of the fact that they are 50 this year, too. So proud, in fact, that they chose to throw a big party...

What do you get when you cross the hottest technology conference in the United States, the leading entertainment auction site on the internet and a hacky sack?   One heckuva good time, that’s what! Every March, tens of thousands of people from a variety of backgrounds flock to Austin to experience SXSW (South by Southwest).

When Allied Arts of Oklahoma City decided to set a new record with their fund raising for 2012, they also decided they needed a record-sized gift to reward and refresh their supporters. Enter the 24oz Mega Tumbler full of Appreciation from Allied Arts! Entering their 41st year, Allied Arts supports and promotes 20 different arts organizations in Central Oklahoma ranging from the Oklahoma City Museum of Artto Metropolitan School of Dance to Oklahoma Children's Theatr...

Becoming a “major league city” means more to Oklahoma City than just having a pro basketball team. Last week OKC hosted six international softball teams (150 athletes and coaches) at the World Cup of Softball at Hall of Fame Stadium. In two weeks, theUSRowing Masters National Championships will take over the Oklahoma River with 1600 athletes competing in more than 200 events.

This might just be the friendliest name for a product in recent history. Who wouldn’t want a BackupBuddy? But… What, exactly, is it?!

"Oh, $@*%! I forgot to order the promo stuff!" Ever been in those shoes? It’s OK… Most people have at one time or another.

Henry Mancini may be the genius behind the song “Baby Elephant Walk”, but it’s the marketing genies at the Oklahoma City Zoo who are going to send 5,000 “baby elephants” walking happily through their gates next week. The zoo is celebrating the “Return of the Elephants” by giving the first 500 kids through the gate each day a free pair of “elephant ears” (March 11th – 20th… Spring Break!). Co-sponsored by Caesars Pizza, the ears were a collaborative effort between the zoo’s marketing team (pictur...