You Can Lead a Horse to Water…

… But you can’t make him drink. Right, you’ve heard this saying umpteen times. But at ROBYN we like it because the same can be said of company store programs. You can lead an audience to your online company store, but you can’t make them purchase the merchandise.

However… you can greatly increase your odds of selling the merchandise by making an audience thirst for your offerings. 

Make your apparel offerings appealing by choosing classic styles, colors and fits that are demographically suitable to your audience and their climate. Avoid being too trendy because these garments won’t have a long shelf life. Consider accessory options that create “add-on” sales opportunities.

Next, don’t give too many options. Remember that each style, color and size represents an individual SKU (Stock Keeping Unit). This means a t-shirt in three colors and three sizes adds up to nine different SKUs. Tracking, stocking and ultimately profiting becomes more complicated with each additional SKU. Keep it simple!

ROBYN can zero in on what styles and sizes are bestsellers in your company store by frequently auditing inventory. Once upward and downward trends are established, it becomes easier to more exactly furnish stock.

We also recommend fast-turn vendors. These are suppliers who can provide stock items quickly, so garments don’t have to be ordered far in advance only to gather dust on a shelf and tie up your budget. These fast-turn blanks can be embellished locally or, in some cases, by our suppliers, without delay.

Finally, consistency counts. It’s important to choose colors, styles and trims which are going to be available for the long haul. If that unusual yellow shirt is no longer available from the supplier when it’s time to reorder, that’s a problem.ROBYN will always ask suppliers about the future of the garments they’re stocking to determine if they are a dependable long-term choice.

Want to learn more about properly stocking your company store with apparel? Call ROBYN at (877) 211-9711 or email us by clicking here.