Reporting is one of the most critical aspects of calculating your return on your investment as well as keeping your vendor accountable. Most stores provide monthly or at least quarterly reporting for the activity on the store. Select the type of reports you think you might need most:
- Item summary report (summarizes each item)
- Item detail report (shows how it was purchased, dropped from cart, etc.)
- Inventory report (basic reconciliation)
- Inventory change log (changes made to inventory beyond orders)
- Store users repport (new users, how many existing users)
- Points balance report (if you are using a points system on your store)
- Points transaction report (if you are using a points system on your store)
- Credits / Returns
- Purchased report (a break down of items by method of purchase, ie - credit card vs. PO)
- Credit card reconciliation report)
Questions to ask yourself:
How often do I want to review reporting for the store? Monthly? Quarterly?
Will I need to reconcile budget dollars spent on the store with the reporting?
What is most important to you? Reviewing item usage? Reviewing customer involvement? Who will be responsible for reviewing these reports?
Questions to ask your vendor:
Will you have a way for us to review the store reports in real-time?
Can you give me an example of some of the store reports you give to clients?
September 22, 2011
by Brian Blake filed under