You’ve Got Mail… With a Prize Inside!

Remember how exciting it was as a kid when Mom OK’d buying a box of cereal that advertised a prize inside? Remember how good it felt to pull the free gift out of the box and use it?  

Now imagine if your next mailing to clients or prospects included a “prize” in the package and it generated that same enthusiasm. It sure would make contacting them afterward to request a meeting a lot easier, don’t you think?

We all (and that includes us ROBYN employees) get tons of so-called “junk mail” from businesses wanting us to buy their goods or use their services. And we throw most of it away – often unopened. But sending your target audience “lumpy mail” is a proven method for getting your mail opened.

The lump refers to a promotional product that’s included with your mailing. It can be anything – a pen, refrigerator magnet, screen-sweeper, divot repair tool, pin, rubber wristband, mousepad, pedometer, key chain, ruler – as long as it’s light enough to mail yet bulky enough to arouse curiosity.

Still skeptical? Consider this. Typical direct-mail response rates of 2% are considered a success (e.g., 20 responses for every 1,000 pieces sent). But a Baylor University study of lumpy mail found that you can nearly double your response rate by including a promotional product in a “dimensional” mailing (i.e., a small box or something other than a standard business envelope).

Now consider the upside of having 35 or 40 people actually respond to your mailing – that’s a lot of qualified leads that could potentially turn into new business for you! Calculate the revenue from an average sale, and those 35 or 40 prospects should bring in way more than enough to pay for the products and postage involved in your mailing.

At ROBYN, we know that lumpy mail is a great way to expand a business, and we can help you choose the right product and package that will ensure your campaign meets or exceeds its objectives. Want to learn more? Call us at (877) 211-9711 or email us by clicking here.