One Size Doesn’t Fit All  

When it comes to promotional apparel, trust ROBYN, size matters!  

The good news is that the days of “one-size-fits-all” are over. And you just need to follow a few rules to make sure you get the right sizes for your target audience.

•  Adjust your size scale. A standard rule of thumb for unisex  branded apparel is a 2-4-4-2 ratio per dozen garments (2 smalls, 4 mediums, 4 larges, 2 extra larges). But if the majority of your workforce is, say, burly men, you need to pad the larger end of the scale. If your audience is teenage girls, opt for more smalls and mediums. Ideally? E-mail or fax your recipients to ask for their size preference before placing your order.   
• Some apparel lines offer a range of sizes with women’s coordinating styles. It’s easier to flatter the body image of a diverse audience if you can order from a menu of XS-XXXXL. No worries. ROBYN works with a number of manufacturers who offer plus-sizes in men’s and women’s styles. 
• Consider that your apparel program may best be served by more tailored scales (e.g., sizes 4-24, or longs vs. petites). If so, ROBYN can figure out what’s needed. We can arrange for a manufacturer’s chart that gives specific measurements of each size and, in some cases, “fit shells” so your employees can try on samples. With a measuring tape and sizing chart in hand, we can quickly pinpoint the right fit for each person.

 To make sure your next promotional apparel purchase will be worn comfortably, call ROBYN at (877) 211-9711 or email info@robynpromo.com. We’ll “size up” your audience to make sure your investment will be worn again and again!.