Friday, November 30, 2007
- Kathy Hazelbaker
We all have our “cultural niche.” For the OKC Philharmonic, that niche is the world of performing arts. Marketers in the organization saw an opportunity to put OKC Phil branded merchandise in to the hands of loyal supporters, but weren’t quite sure how to go about it. So they called Robyn for our Corporate Fulfillment Services.
Though Robyn provides Virtual Online Branded Company Store solutions to many OKC corporations, the Philharmonic was the first in the world of business-to-consumer marketing. Concert goers and fans of the Philharmonic are visiting the OKC Phil store to purchase their and promotional items. Staff and members of the Philharmonic, as well as the general public, now proudly sport the private label OKC Phil polo shirt and branded cap.
Kids get in on the fun too. The Chill Harmonic Kids Club not only exposes today’s youth to the wonderful world of the arts and music, but gives them a little something to enjoy too. The stuffed Phil is the epitome of beanies. He is an exact representation of the kid’s popular icon, OKC Phil. He made his way in to the hearts of the young by way of slow boat from China. Robyn used their overseas sources to customize an exact replica of the adorable creature. Not only do the kids have a stuffed Phil, but a colorful drawstring backpack to carry Phil around in.
Coffee mugs, umbrellas, and a room tote round out the selections at the Private Label Store…with more exciting items to come in the future. What better way to show your loyalty and enjoy the convenience of an on-line store, than to visit your favorite websites. It’s not only Amazon anymore, it’s a big world out there, and Robyn's Virtual Online Branded Stores can be your ride!
For more information on how Robyn can help your Company with our Corporate Fulfillment Services, give us a call at (877)211-9711 or email info@robynpromo.com.