When you live in Oklahoma, it's hard to not get caught up in OU Football Fever... Especially when they are playing in the Fiesta Bowl on New Years Day. And winning. In a BIG way!
And, if you are a forward-thinking partner to one of the largest producers of natural gas in the nation, you stay on your toes and present new opportunities to them the minute they are available. That's exactly what the sharp sales team at ROBYN Promotions did for their friends at Chesapeake Energy.
As soon as this limited edition commemorative football was being produced, ROBYN showed it to Chesapeake... and it went straight up the ladder to Aubrey McClendon who immediately approved adding it to the Chesapeake company store.
The initial order was for 20 of these one-of-a-kind footballs, and they sold out instantly! More were requested, but there were none available. Talk about a HOT item! ROBYN then found a beautiful acrylic case to hold the footballs. Customer service at its finest.
The Fiesta Bowl Champions football is not a branded item. It is not used to promote Chesapeake or ROBYN. The logos on the ball have nothing to do with either of our brands. However, just as the Tostitos logo features two friends celebrating over a bowl of chips, this football represents one more way ROBYN was able to provide value to one of its clients.
We call that a win.
If you would like to learn more about building relationships and marketing strategies that include promotional products, please sign up for our blog, get the RSS feed, or follow us on one of our many social media accounts. And, of course, we encourage your input. It's through great conversation that we all learn more!
August 7, 2011