There are many great reasons for having on online company store to manage your marketing collateral. Of course, things never stay static in the world of marketing – or communications, for that matter. Messages change.

After spending countless hours working with your Merchandising Liason to design your new online company store, choose which features best fit your needs, determine which items will be stocked, how your colleagues will pay for items and which reports need to be generated for whom, you're done, right? Wrong. Now, you need to bring your audience to the company store.