You Are Entering the Gimmick-Free Zone...

Wildly throwing beads to the masses is a great gimmick for Mardi Gras, but haphazard distribution of promotional products is never anything to celebrate! Everyone at ROBYN wants to make sure every dollar of your budget is spent wisely, so here are a few guidelines when planning programs.

Cover the basics. Think like a journalist and inform your audience Who you are, What you offer, When it’s available, Where they can find you and Why they should respond. Even clever products can fail to do their job if the advertiser’s imprint isn’t compelling or clear, leaving the recipient more irritated than intrigued. Include your phone number and/or URL on the imprint, so that when the literature is thrown away, your contact info remains.

Reflect your organization’s values. If your sales pitch is about quality, the product you use to advertise your brand better also reflect that message. Don’t pinch a few pennies on an item that breaks within days. Imagine a tagline that touts “On Time, Every Time” – only to be imprinted on a watch that stops running!

Think creatively, up front. Don’t give away random products to whoever wanders by at an event or happens to be on your 22-year-old mailing list. ROBYN will help you figure out the best audience for your product or service and consider their age, gender, location and preferences. Then we’ll come up with The Right Stuff. And then your response rate will increase significantly. (Trust us, this is how it works.)

Plan your delivery. Even the best incentives or brand-builders won’t generate results if they aren’t delivered on time or in a way that makes sense. Direct mail? Door-to-door? Mobile marketing? Lots of options, we’ll help you figure out what makes sense.

Results matter. “Fill out and return the bounce-back card for your free…” “Call for an appointment and I’ll hand-deliver your personalized pen, my compliments.” “Bring this coupon to our store and receive a gift-with-purchase.” Get the idea? There’s no point in going to all this effort if you aren’t going to measure response and pinpoint your return on investment.

Putting a brand-builder in your best prospects’ hands and allowing your business to grow… that’s what good promotion is all about.

So call ROBYN at (877) 211-9711 or e-mail info@robynpromo.com and let’s make plans for some good promotions!