Surprise, surprise (not!)… 80% of leads are not properly followed-up after a trade show. So, if you want to stand out from the crowd, here’s what ROBYN suggests… 

Set up an expectation. You’ve heard of two-part mailings prior to a trade show, try this post-show! Give part of a gift when visitors arrive at your booth, and let them know they’ll receive the other part in the mail after they are back in their office. Try a two-piece foam puzzle. Imprint the first piece with part of the offer – e.g., “$10 Gift Certificate for…” The recipient won’t be able to redeem the offer until he/she receives the second piece of the puzzle in the mail.

Show clients how well you listen. Imprint notepads with your company logo. Then have your salespeople jot a personal note to the prospect, listing 2-3 needs the prospect voiced at the booth. Mail the notepads after the show to let prospects know they’ve been heard.

Create an excuse to keep in touch. Give a charm bracelet to women at the trade show… follow it up with quarterly charms when your salespeople make in-office visits. For men or women, an etched candy jar which you promise to refill during office visits will be well received. Train your potential clients to look forward to hearing from you!

Use technology to make a lasting impression. The more personalized your follow-up, the better. Ask clients to bring a photo of their office staff, child or even pet to your trade show booth. Scan in the photos and promise to deliver a mug, t-shirt or other item featuring the image at a post-show sales visit. (Your salespeople are assured of a warm welcome!)

Like the concept? Now let ROBYN start brainstorming and planning on your behalf. Call us at (877) 211-9711 or email so you’ll be ready to pounce after your next trade show.