Can You Say, “It’s The Perfect Product for All Audiences”?

We can. Here’s how: Digital Download Cards.

You know what these are and you’re seeing ‘em everywhere. When recipients get one, they are usually pretty quick to download the incentive they are given, be it music, games, ringtones, or movie tickets. And what you, the wise marketer, gets out of it, is valuable information to build a better customer relationship.

At ROBYN, here’s what we’ve learned about these wallet-sized gifts that pack a punch every time they are given.

They’re versatile. All kinds of folks like to download. In fact, 72% of U.S. adults go online daily, according to a December 2007 Pew Internet & American Life survey. So no worries if you’ve got a diverse target audience.   

Distribution is easy. Retailers can tuck a card into a customer’s bag at checkout. Direct-mail marketers can slip one into an envelope and may not even see an increase in postage. Guerilla marketers can carry dozens of ‘em  as they canvas around town.

They have multiple uses. Sure, download cards are a great stand-alone promotion. But they can do more. For example, an incentive plan that culminates in a high-priced reward could be announced via a digital download card that drives participants to a website for registering and tracking their progress. A branded card can be tucked into the pocket of a corporate-logoed shirt or in an embossed wallet to make an executive gift even more meaningful.  

You’ll get valuable data. ROBYN can set up a customized site for recipients and require them to fill out a short survey before receiving their download. Then we’ll use that information to help you build customer profiles and target future promotions. (Smart! Not just another promotional company with a pretty face.)

We’d go so far as to call these items a phenomenon. Want to talk about it? Call ROBYN at (877) 211-9711 or e-mail us here.