“People who get their feet wet must learn to take their medicine.” Sage words from Mary Poppins. Indubitably, Mary would love the new Pop-Ins Umbrella Share program in downtown Oklahoma City… no spoonful of sugar required!   “The concept for the program was really born out of necessity,” says Tim Berney, president of VI Marketing and Branding.

Last week was spring break for millions of kids across the country. While many raced to the beach for sun, suds and shenanigans, others headed to the slopes to catch the blustery end of a great ski season. Among those snow bunnies were 20 very special young adults from Oklahoma… The Cavett Kids.

Remember junior high school? Beyond the raging hormones and fears of volcanic eruptions on your face, the next biggest concern was being popular. We all wanted to be the cool kid who everyone liked, right?

No… Not “Oh, Hai!”. This is about OHAI – The Oklahoma Healthy Aging Initiative from the Donald W. Reynolds Department of Geriatric Medicine at The University of Oklahoma Health Sciences Center.

From scouting next week’s opponent to reviewing last night’s performance, from pushing seniors to be leaders to recruiting next year’s freshmen, and blowing their whistles ten thousand times per year, the life of a coach is hard. It takes a special kind of dedication. It’s a commitment that encompasses virtually every aspect of the coach’s life.

Each January, the Oklahoma City chapter of the American Marketing Association kicks off the new year with a meeting focused on helping their members improve some aspect of their business in the year ahead. It’s a perfect fit for this time of resolutions and self-improvement. In 2013, however, the chapter really stepped it up by bringing in Paul Roetzer, CEO of PR 20/20 and author of The Marketing Agency Blueprint, for a half-day seminar.

For the last six years, the Oklahoma Baptist University Graduate School has been sending graduating students to destinations such as Dubai, Germany, France and China as the International Business Practicum to complete their MBA. “This is our way of offering our students a hands-on experience in international business,” says Ann Gray, Associate Director of the Graduate School. “We make a nine day trip to visit with top multi-national corporations in different countries.”  This week...

Tradition. That word conjures up many different images, doesn’t it? During this time of year, tradition is probably most strongly associated with the holidays and celebrations with family and friends.

The key to smart marketing through team and event sponsorships is to find a cause that resonates with your audience… and then make a connection that can’t be missed. That’s exactly what ProCure did in Somerset, NJ, with the 2012 “Riding to Promote Prostate Cancer Awareness” Bike-A-thon. What’s cool, though, is that they didn’t simply pay to have their logo put on event signage, they entered their own team!

It’s raining, it’s pouring… but if you work at SandRidge Energy, it doesn’t matter. They’ve got you covered!   Well, almost, anyway.

If it’s Labor Day Weekend, then you KNOW it’s time for college football! Fans across the country will be donning their team colors this weekend and in Oklahoma, that means a sea of Crimson & Cream will be crashing into a wall of Black & Orange… and Chesapeake Energy is right in the middle of this mayhem. “Chesapeake is proud to provide generous support to both OU and OSU in the form of scholarships, professorships, capital gifts and athletic support,” says Amanda Horvath, Community Relat...

  It’s been said that smell is the most powerful sense. Just one whiff of a familiar scent can bring back a wave of memories from the darkest recesses of your mind… And you can’t help it. It just happens.

It’s fun to stay at the Y-M-C-A... Sorry. That song is stuck in your head now, isn’t it?

Ever wonder how Netflix is able to provide streaming content to millions of customers around the world… at the same time?!   What about the way Priceline is able to conduct thousands of deals on travel every minute?   How the heck can these companies manage such incredibly complex applications to make sure things are running smoothly all the time?

Every brand wants to connect with its target audience in a way that is both meaningful and memorable. For City National Bank & Trust, something as simple as a little red piggy bank has made all the difference.    The piggy banks are being sold at all 35 of the CNBOK locations across the state, with proceeds going to benefit the Cystic Fibrosis Foundation. The piggy bank is the vehicle to make the connection.

When Allied Arts of Oklahoma City decided to set a new record with their fund raising for 2012, they also decided they needed a record-sized gift to reward and refresh their supporters. Enter the 24oz Mega Tumbler full of Appreciation from Allied Arts! Entering their 41st year, Allied Arts supports and promotes 20 different arts organizations in Central Oklahoma ranging from the Oklahoma City Museum of Artto Metropolitan School of Dance to Oklahoma Children's Theatr...

Becoming a “major league city” means more to Oklahoma City than just having a pro basketball team. Last week OKC hosted six international softball teams (150 athletes and coaches) at the World Cup of Softball at Hall of Fame Stadium. In two weeks, theUSRowing Masters National Championships will take over the Oklahoma River with 1600 athletes competing in more than 200 events.

This might just be the friendliest name for a product in recent history. Who wouldn’t want a BackupBuddy? But… What, exactly, is it?!