When it comes to holiday cheer, LuGreg Trucking delivers!
Every year for the last decade or so, LuGreg Trucking has treated their customers who have a company office with a beautiful wooden truck filled with delicious candy during the holidays. This annual tradition is a smart idea for several reasons:
- A holiday gift is a great way for LuGreg Trucking to show its customers how much they are appreciated (and virtually everyone loves food!).
- Long after the candy is gone, the truck with their logo on it is still on display. And, being a trucking company, this is the perfect iconic symbol for their brand and a great way to be remembered.
- Having done this consistently for so long has created anticipation among the trucking company’s clients and has turned this gift into a commemorative keepsake.
“A lot of our customers collect the trucks,” said Jaye Rose. “They look forward to these arriving the week after Thanksgiving each year.”
Being consistent and delivering right on time, every time, goes a long way in keeping customers. And, given that each year LuGreg Trucking’s order for trucks, planners and sticky calendars from ROBYN grows every holiday season, it looks like the effort is paying off!
Is all this talk about candy tempting your sweet tooth? Are you thinking perhapsyour clients might like a delicious treat from you this year? And, if so, you probably need to sample some of this incredible candy first, right? Well... It wouldn’t be fair for us to talk about it and not share a sample with you!
October 31, 2011