One Stop Promotional Shopping Ensures Consistency

Imagine meeting with a potential service provider for the first time. At the conference table, as greetings are being exchanged, the vendor’s president, sales manager and customer service manager all hand you their business cards. Now imagine what you’d think if none of the cards looked alike – if different colors, fonts, or possibly logos were used.

Yikes!

Now think about the matter of brand consistency from your clients’ and prospects‘ perspective. At ROBYN, here’s what we’ve learned they expect:

Reliable duplication of your logo and corporate colors. If one vendor prints your product brochures, business cards are ordered from an internet company and you turn to a third vendor to embroider staff uniforms, there’s a danger that variations will occur in how your logo is reproduced. Not acceptable!

A consistent message. Let’s say you’re developing a new marketing campaign focusing on timely delivery. Your logo features a clock, which will be imprinted on your letterhead, new brochures, etc. That same image can be emblazoned on related promotional products, such as timers or stopwatches. Your new tagline reads, “Fast Delivery, Every Time.” Coordinating the distribution and, equally critical, timing of these communications and promotions are key. (And in case you hadn’t already guessed, at ROBYN, we thrive on doing this kind of thing for our clients.)

Consistent quality. If you stress that your products are made of high-quality components, but your brochure is reproduced on an old ink-jet printer (egads!), then you’re undermining the product you sell by presenting an inconsistent self-image.

At ROBYN, we’ve spent years integrating the planning and purchasing of high-tech printing, direct-mail and promotional products – from uniforms to executive gifts – to achieve consistency for our clients at every client touch-point. Want to make sure your promotional marketing never sends mixed messages? Let us help. Call us at (877) 211-9711 or e-mail us by clicking here.