Building Relationships with Clients

Building Relationships with Clients

star padfolio

Each year, Star Building Systems brings their 27 District Managers to Oklahoma City for the annual three-day Master Sales Plan Meeting. At the center of all their reviewing, forecasting and goal setting is their core message that they are carrying into their 86th year:
We build relationships with our builders.
One of the ways Star Building Systems continues to build these relationships is by sharing useful promotional items with their customers. They know the value of keeping their name in from of clients and prospects. What’s really unique, though, is how the corporate office handles these promotional products.
star mousepads
Each of the District Managers is given a generous budget to purchase promotional items that will best serve his own market. To make it even better, though, Star Building Systems works with ROBYN Promotions to pick out a nice selection of items (such as pad folios, custom usb drives, mousepads and shirts), then shows them to the DMs while they are in town. All 27 DMs order the products on the spot and the Star Building Systems’ marketing team submits a bulk order to ROBYN (which usually garners the largest volume discount available). Talk about efficient!
Of course, this is a company that is known in the metal building industry as a leader. The technology they developed for their builders to be able to quickly and accurately quote a price for a building has truly set them apart. This type of innovation has fueled their growth from their humble beginnings in 1927 when they built toolsheds next to oil derricks to the current multi-million dollar buildings their contractors erect throughout the United States and around the world.
star springfield
“Building relationships” is a fantastic motto for a company that makes metal buildings. However, it’s also one of the most important aspects of each of our respective businesses. How are you building relationships with your clients and prospects? ROBYN’s creative team has some great ideas. Maybe we can help!
Posted on January 23, 2012
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