Branded Merchandise vs. Money

And the winner is... Branded Merchandise!

At ROBYN we pay close attention to research conducted in our industry. Here’s something we uncovered recently that is good for promotional buyers to know: Studies conducted over the past decade reveal that most employees would rather receive tangible items than cash bonuses.

The Incentive Marketing Association asks business leaders every few years about their opinions concerning various types of motivational awards. In survey after survey, respondents say that cash is an “unemotional” award. True, cash can be used to purchase a lifestyle award, but it’s more likely to be used to pay bills or get stashed in a bank account. (There goes the memory of why the gift was given in the first place.)

Other interesting bits of info:

• Nearly 75% of respondents say they can build a more exciting, memorable program around branded merchandise than around cash.
• 53% feel that employees tend to look at bonus payments as something they’re due as part of their standard compensation package.
• More than 80% of respondents agree that  branded merchandise is remembered longer than cash.

In other words, branded merchandise is the way to go. So when you’re ready to put together an awards/recognition program or incentive plan, call ROBYN at (877) 211-9711 or Click Here to email us and we’ll help you use your cash for something that will make a more lasting impression!