In Oklahoma, there is a word that sends tingles down the spines of virtually every resident in the state.
Black & Orange. Crimson & Cream. State Pride. Bragging Rights. It’s all there in one simple word.
In any given football season, it doesn’t matter how many games Oklahoma State has won or how the University of Oklahoma is ranked. What matters is THIS football game. The LAST football game of the regular season.
This year, of course, BEDLAM will be watched by millions as #9 OU goes to Stillwater to meet up with #4 OSU to battle it out for state AND national pride. THIS year is poised to be THE YEAR for BEDLAM.
Chesapeake Energy Corporation is never one to miss out on a good game… And they are all about school spirit. In fact, last Friday, the campus was colored crimson & cream and black & orange because it was “School Spirit Day”.
Bedlam is a big deal at Chesapeake and they take the competition in all kinds of directions, pitting OU and OSU fans against each other… for great causes. For instance, their festivities include “Bedlam for Babies”. This competition benefits Infant Crisis Services. Two boxes are set out (one for each school) and donations are collected (baby clothes, diapers, etc.). Whichever school collects the most gets bragging rights.
Another competition takes on a more physical approach: Treadlam. The treadmills in the health center are labeled with OU and OSU. Fans use the treadmills of the team they support and all the mileage is tracked to see which school gets the most. Of course, the employees are the ultimate winners because they are benefitting from the exercise, but it’s a great way to keep the spirit of Bedlam alive.
Chesapeake is also offering its own branded version of Bedlam gear, too. “We do Bedlam shirts every year,” said Briana Steelman. “This year, ROBYN designed some fantastic women’s shirts that we’re very excited about. In fact, they are featured on the front page of our company store!” Who knows, maybe some of these will be seen on national TV during the big game on December 3rd.
November 22, 2011