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Smart marketers (aka Smarketers) like to have a plan for success when they launch a new program. With the goals in sight, they are able to backtrack and identify the steps that will lead them to the their destination. At ROBYN, we take this same approach to helping clients select the best combination of promotional products for their online company store.

Each August, the Oklahoma City chapter of the American Marketing Association kicks off its fiscal year with a new president, renewed energy from the summer siesta and a new theme to carry them through the next 11 months. This year, the board wants to help their members become “smarter marketers”… aka Smarketers! “Smarketing relates to everyone who is linked to AMAOKC,” says Kevin Jessop, president of the chapter and CEO of Evolve Research.