America’s heartland is growing more than wheat these days… it’s growing a tech industry that competes on the global playing field. Fortunately for these young tech entrepreneurs, there is a strong community in Oklahoma City to nurture and advise them in smart business practices through the Open Beta events.   The Spring Beta was held Thursday, May 2nd, at the IAO Gallery with an after-party at The 404, OKC’s premier coworking space located on Film Row.

Each August, the Oklahoma City chapter of the American Marketing Association kicks off its fiscal year with a new president, renewed energy from the summer siesta and a new theme to carry them through the next 11 months. This year, the board wants to help their members become “smarter marketers”… aka Smarketers! “Smarketing relates to everyone who is linked to AMAOKC,” says Kevin Jessop, president of the chapter and CEO of Evolve Research.

Henry Mancini may be the genius behind the song “Baby Elephant Walk”, but it’s the marketing genies at the Oklahoma City Zoo who are going to send 5,000 “baby elephants” walking happily through their gates next week. The zoo is celebrating the “Return of the Elephants” by giving the first 500 kids through the gate each day a free pair of “elephant ears” (March 11th – 20th… Spring Break!). Co-sponsored by Caesars Pizza, the ears were a collaborative effort between the zoo’s marketing team (pictur...